Internationally awarded
Future-Oriented
Business Conference
Welcome to Future Tense powered by Lürssen, Croatian first future-oriented, internationally awarded B2B conference focusing on the future of business.
Once again, this B2B event brings together leading futurist experts from around the globe.
You can find out what's trending in leadership, technology, sustainability, and society at large.
„In an era of rapid and disruptive change, the future of business demands the courage to redefine the rules of engagement. Today's leaders must balance agility with thoughtful consideration - acting swiftly when needed while knowing when to pause, slow down, and reflect on ensuring long-term success in a world increasingly demanding instant solutions. The Future Tense powered by Lürssen Conference, offers a unique opportunity to explore how leaders can shape organizations that not only survive rapid disruptions but thrive in an era of unpredictability and constant change.”
Teuta Duletić, Managing Director of Lürssen Design Center Kvarner
“Raiffeisenbank has already made itself at home at the Future Tense and we are happy to see every new edition grow better. This conference is significant for all participants – from students to board members. Every year we learn from trend leaders in technology, sustainability, and business. Naturally, we wish to be at the source of all new, fresh information and knowledge, which we can very much implement also in our own business.”
Liana Keserić, CEO Raiffeisenbank Hrvatska
“Every innovation begins with a dream, a vision, and an inspiration often found in uplifting texts. Through thoughtfully written reflections and experiences in books, we are reminded of the enduring, noble values worth cherishing. For twenty years now, Planetopija in Croatia has been presenting titles that promote health, creation of quality relationships, environmental conservation as well as deep philosophical and spiritual thinking, and these are the fundamental values that guide us toward a true quality of living. The partnership with the Future Tense conference is a natural continuation of our mission, as both platforms recognize the importance of a balanced approach between contemporary technological trends and the unchanging human values, together creating an inspiring vision of a sustainable future.”
Jadranka Boban Pejić, Co-owner of Planetopija Publishing House
“We live in an era of rapid technological shifts and geopolitical realignments. Thriving in this landscape requires more than adaptation - it demands strategic foresight and bold leadership.
At BOSQAR INVEST, we don’t just build resilient companies; we build companies that lead change. That’s why we value platforms where forward-thinkers come together to discuss the defining challenges of our time.
We look forward to engaging with industry leaders and experts at Future Tense 2025.”
BOSQAR INVEST
“At Coca-Cola HBC Adria, we recognize the pivotal role of collaboration and innovation in shaping a sustainable future. Partnering with Future Tense powered by Lürssen allows us to engage visionaries, leaders, and experts, exchanging approaches that drive positive change. Together with our partners, we are committed to adapting to emerging trends and developing solutions that create value for our business and our local community.”
Dora Strezova-Nikolova, General Manager of Coca-Cola HBC Adria
“The world rarely changes with a big bang. Most changes come quietly and gradually – but changes themselves are a constant. Once we accept that, we start to seek them out, welcome them, and look at them as opportunities for growth. Today, such opportunities are more present than ever before.”
Mislav Vučić, CEO, JGL d.d.
“In an era where artificial intelligence, personalization, and interactivity are redefining the media landscape, it is crucial to stay ahead of user expectations. Their needs are not only related to content but also to how they consume it. Nova TV continuously invests in innovation and development to maintain our leadership position in creating relevant, quality, and technologically advanced content. Our mission remains the same for the future – to be with and for our audience, at every moment and on every screen. Future Tense is a platform that encourages us to view the future of media through new perspectives, and we look at that future with optimism, ready to shape it.”
Dražen Mavrić, CEO at Nova TV
“Future technologies, digital transformation and social progress are topics we deeply engage with every day at Telemach. Guided by the premise that the most advanced technology must serve humanity, we believe that innovative solutions can enhance lives in our communities and support the sustainable development of society. The Future Tense conference is an opportunity to think and explore, together with partners, experts, and visionaries from around the world, how digital technologies can drive positive change and responsibly shape our future.”
Adrian Ježina, CEO, Telemach Croatia
“In today’s world of rapid global change and shifting geopolitical dynamics, decisive leadership is critical to economic resilience and market competitiveness. That’s why we proudly support this platform for the exchange of knowledge and ideas - it fosters the spirit of collaboration, innovation, and excellence that is vital to navigating modern challenges. As a regional leader in power engineering, urban mobility, and digital solutions, we believe that true progress comes from engaging stakeholders across Europe in open, forthcoming dialogue. The Future Tense conference channels this energy into a focused exchange of ideas and insights, helping to shape the future we all aspire to - sustainable, innovative, and empowering.”
Mr. Sc. Gordan Kolak, CEO, KONČAR
“We operate in an era of significant changes and accelerated technological development, when thinking about the future is no longer a luxury, but a necessity for anyone making strategic decisions. At Iverpan, we are aware that adaptation is not a one-time process, but a constant evolution, both in business and at the education level. Future Tense is an excellent ally and helps us broaden our perspective and develop tools and knowledge that enable us to have a clearer view of tomorrow. Because if we better understand the future today, we can also shape it.”
Mladen Jambrović, Board Member at Iverpan
“When the world is on the edge, we at Marsh McLennan raise the bar. We prepare for every scenario - thanks to which our clients manage their risks much more efficiently and thus take better advantage of opportunities for growth.
Leaders, much like sports coaches, are constantly living in uncertainty. However, only the best know how to transform that uncertainty into creative disruption and the creation of new possibilities. We are your partner on the path to sustainable leadership and successful business.”
Jasminka Horvat Martinović, Chief Executive Officer, Marsh McLennan Croatia
“Innovation is the foundation of long-term competitiveness - not just for companies, but for entire economies. Countries that recognize, encourage, and integrate innovations into public policies create conditions for growth, technological advancement, and resilience. In the business world today, innovations are what raw materials once were - a key resource without which there is no real advantage. At Philip Morris, we didn't wait for changes to shape us - we decided to initiate them ourselves. More than ten years ago, we began a transformation with a clear goal: to replace the traditional product with alternatives that, based on science and technology, have the potential to reduce harm for adult users who would otherwise continue smoking.
Today, we don't just follow this change - we lead it. This makes us more competitive, but also more responsible - because disrupting your own industry isn't simple. It's a direction that requires vision, investment, and willingness to collaborate - but thanks to this approach, we've built resilience that allows us to remain focused, fast, and consistent even in periods of uncertainty.”
Stanko Kršlović, Member of the Board at Philip Morris Zagreb
“Energy powers our economy, homes, and daily life, and the way we produce and use it defines our future. Today, we are at a crossroads – we must ensure a secure, affordable, and sustainable energy supply, while simultaneously reducing emissions and strengthening the resilience of the system. The solution lies in electrification, which, along with network development, increased private investment, and policy adaptation, can reduce the costs of the energy system by 1.5 trillion euros for Europe by 2050.”
Andreas Rörig, CEO, E.ON Hrvatska
“At Museum of Illusions, we believe that challenging perspectives is the first step toward meaningful innovation. Partnering with Future Tense gives us the opportunity to engage with forward-thinking leaders and creative minds who, like us, are reimagining how people learn, connect, and experience the world around them. By exploring future trends in technology, education, and entertainment, we continue to push boundaries and create immersive experiences that inspire curiosity across generations.”
Teo Širola, President at Museum of Illusions
Mladen Puzak, Executive Director - Strategy, BD And CX at Hrvatska pošta
“Amidst all the changes our society is experiencing, education remains a constant — a driving force that propels us forward and allows us to reflect critically on the world around us. At the British International School 'Bright Horizons', we have upheld these values since our inception. We firmly believe that investing in high-quality education is the only way for society to progress — not only in terms of technology, but also in fostering a more humane and thoughtful world.”
Milena Prodanić Tišma, Founder at Bright Horizons- International British School
“For 20 years, Infinum has been building innovative digital solutions that help global brands work smarter, faster, and better. Our strength lies in the blend of technology, design, and curiosity—because behind every successful product is a team that’s not afraid of a challenge.
For us, innovation isn’t a trend – it’s a mindset. It drives us forward every day, helping us solve real-world problems and continuously raise the bar in our industry.”
Josip Bišćan, Chief Client Officer, Infinum
“In a time of deepening uncertainties and accelerated changes, we need leaders who think long-term, act with integrity, and take responsibility; not just for results, but also for the impact they leave on people, communities, and the environment. For nearly four decades, IEDC – Bled School of Management has been developing exactly such leaders: those who know how to connect strategic thinking with creativity and the courage to change things for the better. We see our partnership with the Future Tense platform as a natural step in the joint creation of space for new knowledge, ideas, and alliances. Because the future is not predicted, it is built, responsibly and together.”
Mislav Ante Omazić, PhD, President of the Management Board of IEDC – Bled School of Management