FUTURE OF BUSINESS

Prof. Dr. Howard Yu

Howard Yu is the LEGO® Professor of Management and Innovation at International Institute for Management Development in Switzerland. A Harvard Business School doctorate graduate and former banking professional from Hong Kong, he has dedicated his career to understanding how companies can maintain competitive advantage in rapidly evolving markets.

Howard Yu is the LEGO® Professor of Management and Innovation at International Institute for Management Development in Switzerland. A Harvard Business School doctorate graduate and former banking professional from Hong Kong, he has dedicated his career to understanding how companies can maintain competitive advantage in rapidly evolving markets. His expertise in corporate strategy and management innovation (how organizations confront market disruption when they have the advantage of time) has earned him prestigious recognitions, including being named one of The World's Top 40 Business Professors Under 40 by Poets&Quants in 2015, and receiving the Strategy Award from Thinkers50 in 2023.

His expertise in corporate strategy and management innovation (how organizations confront market disruption when they have the advantage of time) has earned him prestigious recognitions, including being named one of The World's Top 40 Business Professors Under 40 by Poets&Quants in 2015, and receiving the Strategy Award from Thinkers50 in 2023.

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THE FUTURE-READY MINDSET: STRATEGIC RESILIENCE IN A WORLD OF RAPID CHANGE

In his compelling keynote, Prof. Dr. Yu explores how organizations can build strategic resilience in today's uncertain business landscape. Through cases like Microsoft, Netflix and others, he demonstrates how companies can thrive amid global economic challenges by:

  • Developing future-ready mindset
  • Building long-term strategic resilience
  • Anticipating and adapting to market disruption
  • Creating sustainable business models
  • Balancing immediate challenges with enduring global trends

Prof. Dr. Yu shows leaders how to move beyond mere survival to actively shape their organization's future through sustainable, long-term strategies that embrace change and innovation.

Recognition

  • Thinkers50 Ranked (2023)
  • Strategy Award (2023)
  • World's Top 40 Business Professors Under 40 (2015)