We already see significant changes in our industry in the context of new technology. It broadly defines what the media industry looks like; it does not look as it looked ten years ago. When we are talking about Future Tense, the point is for each of us to be a part of it, for each of us in our segment to think about the future, how to use visions of the future in the business, and then summarize all of that into one whole that gives the results.
The painful truth about competitiveness in business is that there will be no future for those who have not given the matter much thought. When it comes to digital transformation, tomorrow is always around the corner, demanding that we watch closely and keep up. Most importantly, for businesses to advance, an internal paradigm shift needs to happen first.
Futurology as such should definitely be applied in business. Without thinking about the future, companies disappear from the market. Attending a conference will encourage people to think, perhaps more organized and scientific. This will undoubtedly contribute to the development of the company.
Our imagination is our time-machine. And when we pair our ability to fantasize about the future with facts from the present, sometimes we get fascinating futurological predictions. By predicting the future itself, we are strongly mastering decisions in the present. For me in the end, it matters less whether these predictions ultimately end up accurate or not. What matters is that imagination gives us the opportunity to discover something completely new.
The business community is now collectively trying to navigate through our new normal – this is a clear opportunity to engineer a better future – not just to repave old paths, but to rethink how we can all move forward together. We at Deloitte are everyday advising our clients to make decisions today that can help them arrive at their preferred tomorrows slightly ahead of schedule.